Kathrin Hauser-Schmolck

Kathrin Hauser-Schmolck is founder of the agency Hauser-Schmolck Public Relations for Music. Since studying musicology, political science and cultural studies, she has been working at the interface between music, marketing and media.

Many international soloists, ensembles and festivals entrust her with their long-term PR, while her teaching positions at numerous universities enable young musicians to benefit from her knowledge about positioning and orientation in the world of music and media.

The aim of the coaching sessions at Kronberg Academy is to enable students to orientate and position themselves in the world of music and media, make informed decisions about their next professional steps and prepare an individual path for a sustainable career.

Based on the students' own needs and requirements, the focus lies on helping them to help themselves by developing perspectives, defining goals and setting priorities.

Topics include:

• The music business: structures and leading figures
• Aspirations, goals, priorities
• Self-presentation: applications, CV, website, social media etc.
• PR, press and media
• Networking
• External parameters: Künstlersozialkasse (social security insurance for artitsts in Germany), income, expenses etc.